In the past, my workout attire consisted of anything I picked up at a department store, but very recently on a trip to Honolulu, I walked in to a Lululemon store and purchased some workout gear. Here is my interview with Jessica Edwards, a perfect lululemon athlete…
What is lululemon athletica?
A yoga-inspired athletic apparel company
How is your apparel line different from say, Nike or other sports apparel brands?
We set ourselves apart because our garments are made by athletes for athletes to accommodate a range of athletic pursuits – athlete feedback is critical. Also, we design with function as our top priority; whether it is our locking zippers, cuffins, thumb holes or ponytail holders, everything has a purpose. And finally, lululemon garments are produced with signature technical fabrics to maximize performance.
Your workout apparels are extremely comfortable – what is the secret to such mega comfortable clothing? Plus, the fabric is sweat proof…I am impressed.
The most common (and comfy) fabric is lululemon’s signature luon®, made of nylon and lycra®; luon’s nylon fiber is texturized during the manufacturing process, making it fluffier and softer feeling- so the overall result is that this synthetic fiber has a feel that is more like cotton.
What is the story behind Lululemon athletica’s manifesto? I love it…
Our manifesto stems from our mission: To create components for people to live longer, healthier, and more fun lives. The manifesto is a means for us to share the lululemon culture and inspire others.
What are top three customer favorites?
Groove Pant - all purpose, low impact sport pant made from our signature luon fabric
Power Y Tank – a long racerback tank, perfect for layering; made from our signature luon fabric
Men’s Kung Fu Pant – lightweight 4 way stretch luon pant, ideal for but definitely not limited to yoga.
What are some new products slated for 2010?
Keep your eyes open for a ton of new product – being dropped this month!!!
What is your position? Background etc.,
I am the Western Community Guru. I am responsible for the development and leadership of the community programs in California, Arizona and Nevada (i.e. community relations, public relations, marketing, etc.).
The Usuals…
Why do you do what you do?
I know that lululemon is elevating the world from mediocrity to greatness by creating components for people to live longer, healthier, and more fun lives….it’s kinda a no brainer!
What makes you want to wake up in the morning?
I get to wake up every day knowing that I will meet someone brand new…and I usually get to do it at a really cool yoga class!
Who is your inspiration?
My sister. She is the most courageous, compassionate and creative person I have ever met.
If you were given the chance to relive your life all over again, who would you be?
Audrey Hepburn – She led an iconic life of style and purpose; wildly successful and a truly passionate humanitarian.
What is your favorite lululemon athletica product?
Wunder Under Pant – Wear this pant to the gym, work or play – function & fashion in 1
Your three rules to live by?
Life is rich – don’t take life for granted.
Sweat once a day.
Laughter is life’s sweetest creation – Laugh once a day.
Your must-have sport drink?
H20…and vitamin water XXX
Your city/country of origin?
Mesa, AZ born and raised; LA transplant since 2000.
Your proudest accomplishment?
That’s a really tough questions. I’d have to choose 3: standing up for my sister in her wedding, completing grad school, and securing a killer gig with lululemon.
Photo Credit: Lululemon
