Wool And The Gang, I love the name of this creative powerhouse. Wool And The Gang (WATG) is a Ready-To-Knit / Ready-To-Wear fashion brand selling DIY knitting kits as well as a limited selection of hand knitted pieces. So far, they have launched 3 collections to date:
Crazy Sexy Wool (CSW) with an extra chunky and funky Peruvian wool;
Shiny Happy Cotton (SHC) with an extra soft and luster Peruvian cotton;
Sugar Baby Alpaca (SBA) their first collection for babies with the best yarn for babies.
Short interview with Co-founder Lisa Sabrier of WATG:
How did the idea of Wool and the Gang come about.
Sick of the overconsumption, a meeting with a wool ball and a walk toward a fantastic team.
Where did you grow up and what is your background?
Grew up in the countryside, former model, mother of five children.
What was the biggest challenge/s in creating WATG
Wool the world
How did WATG get involved in Fashion Night Out in NYC?
Because WATG is an authentic and truthful gang
What are some future projects/partnerships slated for WATG?
Still super secret
The Usuals…
Why do you do what you do?
To make people happy
What makes you want to wake up in the morning?
The run with my dog Apple
Who is your inspiration?
My trips
If you were given the chance to relive your life all over again, who would you be?
Mère Théresa or Leelo (the 5th element)
What is your favorite type of wool to work with?
Of course the MITU from Peru
Your three rules to live by?
Respect honesty and having fun
Your favorite cuisine?
Anything with chocolate
Your city/country of origin?
Bern / Switzerland
Your proudest accomplishment?
My Children
