I first met Leif of The Drowners while working as a Publicist for Devillian, creators of the foldable/collapsible guitar. We kept in touch over the years and I recently got a chance to listen to The Drowners album on MySpace. The band debuted in Sweden in 1993, and have produced five albums and singles so far. Its been fifteen years of musical friendship.
July 1993 – First gig at Trastockfestivalen in Sweden.
Jan 1996 – First single “Teenager” is released through A West Side Fabrication.
Gets a whole lotta airplay in Sweden and opens up doors internationally.
Feb 1996 – First album “Destroyer” is released.
Also comes out in Brazil, most of Asia and Germany.
May 1997 – The single “Summer Break My Fall” is released to radio.
Does really well and charts in Aug. First ever chart position for A West Side Fabrication.
Sep 1997 – “World Record Player” is released in most of Europe.
Leads to touring with bands like Popsicle, Luna, Posies and so on.
May 1998 – First gig in NYC. Showcase for Wind-up Records.
Dec 1998 – Signs with Wind-up in NYC.
Jun 1999 – Moves to LA and records an album with Matt Hyde in Sound City Studios.
Jun 2000 – “Is There Something On Your Mind?” is released.
Single becomes new and active on Billboard. Touring in USA.
Oct 2002 – “Muted To a Whisper” is released. More touring and festivals in USA.
July 2007 – “Cease To Be” is released. Get it through CDBaby!
May 2008 – Beautiful Escape: The Songs of The Posies Revisited is released.
Dec 2008 – The X-mas single My Candle is released on A West Side Fabrication
The Usuals… Leif answers my questions…
Why do you do what you do?
I like the creative process. Doesn’t matter if it’s writing music, designing websites or building a summer house. It’s that feeling of creating something that wasn’t there before.
What makes you want to wake up in the morning?
Being involved in exciting projects with interesting people and of course my family.
How do you get your inspiration to work in the design field as well as being an artist?
Well, as I said earlier, it’s the creative process in itself that’s interesting to me. I can apply that to almost anything. When it comes to music I have always been more interested in songwriting and recording than live performance. Playing live can be awesome, but that magic feeling when a song comes to life in the studio is really hard to beat.
Who is your inspiration?
Don’t know if I have any specific people, I always keep my eyes and ears open for inspiration. It can come from visiting the Picasso museum in Barcelona, listening to Big Pink or watching True Blood. There’s always something that makes me interested.
If you were given the chance to relive your life all over again, what designer would you be?
Oh, that’s not easy. Maybe Arne Jacobsen – the Danish designer behind such classics chairs as the Swan, the Egg, the Ant, the Seven and many other brilliant designs.
What is your favorite dish?
I love Lebanese, Tapas and other mediterranean food, Sushi and also our local specialties in the north of Sweden – Reindeer, Salmon, Moose.
Your three rules to live by?
Don’t give up, do things that you love to do and surround yourself with people that give you energy.
Your must-have musical gadget?
I write most of my songs in my head without any instruments, so I guess my brain would be my must-have musical gadget ;-)
Your city/country of origin?
Your proudest accomplishment?
I hope it’s still to come, but playing a packed CBGB’s was a dream come true…